The Adidas Hematoma $79.98 - $129.99
I first saw these on Laurie Kelley's blog. Can you imagine the conversation:
Mom, can I get a pair of Hematoma's.
What?!
Shoes, Mom. Hematoma Shoes.
Shoes? How much are they?
$129.00
$129.00?!?! No way! You never took care of the Abrasions I got you last year.
Come on Mom! It's not like they're Compound Fractures. Those are wayyy more expensive.
Apparently the Hematoma's are off-road/downhill mountain bike shoes. A little sub-culture where saucer-sized bruises and road rash are badges of honor. So the Adidas marketers may just know their market. But probably not the best pursuits for our boys with hemophilia.
Update: Can't find the Hematoma on the Adidas web site. So maybe it wasn't the best marketing campaign.
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